May 12, 1952: Sabby, Symphony Sid and WBMS
May 12 was the start of busy week for Norman Furman, the general manager at Boston’s WHEE radio, 1090 on the AM dial. The owners wanted a new sound, and Furman went to work on that immediately upon his April arrival. On May 12, he had some results.
First, a new deejay was starting that day. Sabby Lewis, the man who personified Boston jazz in the 1940s, would host a one-hour show, six days a week, in the early evening. (Find more on Lewis here, here and here.) “He will be,” announced the Boston Chronicle, “the first colored band leader disc jockey ever in Boston.” Neither the Chronicle nor anyone else said Lewis was the first African-American deejay. He wasn’t. That was Eddy Petty at WVOM. But hiring Lewis demonstrated that Furman, who introduced all-black programming to WLIB in New York City, intended to bring more of that programming to WHEE.
During the week of May 12, the station changed its call letters to WBMS, for “World’s Best Music Station,” its original call when the station first went on the air in 1947. The Boston newspapers carried the announcement on May 19.
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